In the time of prognoses mind the processes.

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In the early days of the year fitness studios worldwide are overwhelmed by new members, employees arrive more punctually at work despite wintery weather and alcohol and cigarette shops have a hard time. The New Year’s resolutions made just a few weeks ago reflect on businesses. As individual as these resolutions may have been, to improve health and discipline are universal concepts close to everyone’s hearts. It would be wrong however, to conclude that this year will be an especially good one for the fitness and service industries and a disaster for alcohol and tobacco producers.