Apple Inc.: The trillion dollar baby?

For quite some time now the market value of Apple has overtaken companies like Exxon, General Electric, and Microsoft setting a new record in August this year. With a worth of US$ 623.5 bn Apple became the most valuable USA company ever, a position held since 1999 by Microsoft, shortly before the dotcom bubble busted one is tempted to add. Analysts continue to see Apple's future in a bright light and, as Benjamin Pimentel in “Marketwatch” summarizes, some of them already have a new record in sight, Apple as the first company to be worth a trillion US$.